The reading time feature on your Kindle is a really useful way of tracking your reading progress, but sometimes it can be inaccurate. Here's what do you if your Kindle reading time is incorrect.
How to Access Your Kindle Reading Time
The reading time feature on your Kindle monitors the speed of your reading and then uses that information to give an estimate for the remaining time you will take to finish the chapter you're on or the book you're reading.
This is a great way to see how long specific books will take you to read, roughly, and a useful feature when fitting reading around your schedule.
The quickest way to access your reading time is by lightly tapping the bottom left corner of your Kindle screen.
This will display your reading progress on the bottom left of your Kindle screen as one of the following: page number, time left in chapter, time left in book, and location in book (loc).
Tapping on the bottom left corner of your Kindle screen cycles through all of these, and you can also turn these off by tapping through, leaving just the text.
Along with giving you estimates for your reading time, your Kindle is packed full of useful features. If you're still learning the ropes with what your Kindle can do, our guide on how to organize your Amazon Kindle could help you out.
Your Kindle reading time estimate should be pretty accurate as it dynamically adjusts itself to your reading speed. However, if you find that your Kindle is giving you wildly inaccurate times, the best thing to do is to reset your Kindle reading time.
To do this, tap the top of your Kindle screen. From there, tap the search bar and type ;ReadingTimeReset exactly as it's shown here, case-sensitive and with the semicolon at the beginning.
Your search should give you no results, which is completely normal. Despite that, now when you check your Kindle reading time, instead of displaying a figure, it should now say Learning reading speed. After a few minutes of reading, your Kindle should now provide you with an updated and more accurate estimate of your reading time.
Getting the Most Out of Your Kindle
There we have it. If your Kindle reading time isn't quite showing the correct estimate, you can always reset it so it provides you with the most accurate figure.
Although video compression technology is improving all the time, watching a lot of Netflix can still eat up data. That can be a major problem if your internet connection has a data cap, as it can lead to additional charges or bandwidth throttling. How much data does Netflix use, though? And what can you do to adjust its bandwidth use?
By having some idea of Netflix data usage, you can more easily avoid going over your limits. Thankfully, it’s relatively easy to find and change the Netflix data usage options.
How Much Bandwidth Does Netflix Use?
Netflix’s bandwidth usage depends on what quality setting you choose. There are four Netflix data usage presets:
Low: This uses 0.3GB per hour per device.
Medium: The standard definition setting, which uses 0.7GB per hour.
High: The best video quality, covering both HD (720p and 1080p) and Ultra HD (4K). HD uses up to 3GB per hour, while Ultra HD uses 7GB per hour.
Auto: Netflix will automatically raise or lower the quality of the stream based on the current speed of your internet.
Using these figures, an average 90-minute HD film would use approximately 4.5GB of data. Binge-watch a 10-episode TV show in Ultra HD, with one-hour episodes, and that’s a hefty 70GB of data.
Running the Netflix app in Windows, we checked in the Task Manager while playing a 4K episode of the nature documentary series Our Planet.
After a short bit of buffering, Netflix’s data usage spiked to around 84MB/s, as the app cached the video. It then alternated between zero and around 2MB per second. 7GB per hour works out at 1.94MB per second, suggesting that Netflix’s stated bandwidth is correct.
How Much Data Does Netflix Use on Mobile Devices?
It's easy to see how data usage can quickly pile up while watching Netflix. That could be an even greater problem if you’re using a cell phone connection with an even smaller monthly data allowance.
Fortunately, Netflix offers some data usage settings specifically for mobile devices:
Automatic: This balances data usage with good quality video, using around a gigabyte of data every four hours.
Wi-Fi Only: Netflix will only stream video when connected to Wi-Fi.
Save Data: This boosts viewing time to about six hours per gigabyte.
Maximum Data: The highest quality setting, ideal for those with unlimited data plans. It can use up to a gigabyte of data every 20 minutes.
Importantly, if you set a data usage limit on Netflix, the app won’t go over that.
How to Change Your Netflix Data Usage Settings
To change your main Netflix data options, you need to log into your account from a web browser. You can’t do it from a Netflix app.
Go to www.netflix.com/YourAccount and scroll down to Profile & Parental Controls. Each profile can have its own data usage settings, so do the following steps for each profile you want to change.
Click the arrow to expand your profile settings. Find Playback settings and click Change.
Under Data usage per screen, choose whichever option you want. Click Save. Your Netflix videos will now stream using your chosen data usage options.
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To change your mobile data options, open your Netflix app and tap either More or Profile. Tap App Settings.
Under Video Playback, select Cellular Data Usage (depending on your region, this might say something else, like "Mobile Data Usage").
Now choose one of the four options described above.
You can also adjust settings for downloads here as well. You can change download video quality, limit downloads to Wi-Fi only, and enable Smart Downloads.
Smart Downloads automatically replaces watched episodes with new ones when connected to Wi-Fi, which is perfect if you don't have a lot of space on your phone.
Tracking All of Your Data Use
It’s not just Netflix that eats up data. Watching videos on Amazon Prime, YouTube, Hulu, and every other service you can think of presents the same issues.
If you are limited by your internet provider, make sure you keep track of not just Netflix but all your data usage to ensure you don’t incur any penalties.
If you’ve got kids, feel nostalgic about the old Disney movies you used to watch on VHS, or are addicted to the Marvel or Star Wars franchises, you’ve probably already signed up to Disney+.
The streaming service includes content from brands like Disney, Pixar, Marvel, Star Wars, and National Geographic, and there are hundreds of new and classic movies and TV shows to choose from.
If you haven’t joined yet, you might be wondering if you can still get a free trial of Disney+.
The Walt Disney Company launched its Disney+ streaming service in November 2019, gaining 10 million subscriptions on the first day alone. Now, the service is offered in more than 30 countries, and at Disney Investor Day 2020, the company reported a staggering 89.8 million subscribers.
From November 2019 until June 2020, Disney+ offered a free, one-week trial, so customers could test drive the service before making a commitment. However, for reasons known only to Disney, it decided to end the free trial offer in June 2020. Currently, Disney+ does not offer a free trial.
Maybe Disney wanted to avoid having people binge-watch their favorite series only to cancel at the end of the trial, or maybe it's resting on its laurels now that it knows folks will like the service and recommend it to their friends.
That means you’ll have to pay to try it out. It’s not a huge investment though. You’ll only shell out $6.99/month, compared to the most popular Netflix plan at $13.99/month. Even if you decide it’s not for you and choose to cancel Disney+, the cost for one month provides good value.
If you know you’ll love it, go ahead and purchase the one-year membership, for $69.99, which essentially gives you two months free.
While Disney+ no longer has a free trial, it is worth subscribing if you enjoy streaming media and the Disney enterprise. Plus, the service will only expand over time and add new and exclusive content. For example, January 2021 saw the launch of a Disney+, Hulu, and ESPN+ bundle.
Streaming media giant Netflix reports paid subscribers numbering in the hundreds of millions. However, it is not without its critics. A national Cancel Netflix Movement has many wondering what the company did wrong and whether people are actually dropping subscriptions.
2020 provided good examples of people canceling for personal and impersonal reasons alike, while corresponding financial reports from the company shed light on the phenomenon.
Why Cancel Netflix?
There are a lot of reasons why someone might quit Netflix. For one thing, Netflix often raises its prices. If that was not enough, the company is not the only game in town.
While Netflix offers an alternative to cable, or "linear video" as Netflix calls it, there are more streaming services popping up all the time. The Netflix corporate overview plays this down to investors, as Netflix compares itself and rival HBO to cable's coexisting competitors ABC and NBC.
"The transition to streaming entertainment, with it's greater customer satisfaction, will mean growth for many services," the overview states.
Quarterly reports to investors often get more specific. A report for Q3 of 2020 specifically mentioned "the debut of Comcast's Peacock, which comes on the heels of the launch of HBO Max and Disney+."
Netflix is certainly right about some people paying for more than one streaming service for the sake of differing exclusive and original content. However, more streaming services must also mean some watchers closing their Netflix accounts and signing up for other platforms.
Rising rates and changing markets aside, there are those who quit Netflix for more impassioned reasons.
The "Cancel Netflix" Movement
Netflix tries to host content for everyone. But, as the old saying goes, "a friend to all is a friend to none." Some of the most dramatic and press-worthy reasons people are canceling Netflix subscriptions have to do with protesting content. Or, as the case may be, people are canceling Netflix to protest the removal of content.
When Netflix Cancels Your Favorite Title
One brand of Cancel Netflix protestors means to punish Netflix for removing shows that they enjoyed. As streaming services including Netflix turn to producing more of their own content, they can't afford to keep titles up forever. The result is that even shows with dedicated fanbases come down if that fanbase isn't large enough.
To be fair, this isn't a problem unique to Netflix. However, canceling Netflix subscriptions can send a strong message that we weren't able to send as effectively when Fox canceled Firefly.
When Netflix Goes Too Far
The more dramatic Cancel Netflix movements have come from former subscribers who took issue with content that Netflix chose to put up rather than content that they chose to take down.
The hashtag #CancelNetflix ballooned in September 2020 as subscribers took issue with the film Cuties. According to The Verge, the French film drawing attention to the sexualization of young girls was attacked by critics who hadn't seen the film and misunderstood its intentions, in part because of poor early marketing by Netflix.
The backlash was international, but in the United States it became more volatile with adoption from QAnon. With the Cancel Netflix movement blowing up just before groups like Facebook banned QAnon, the narrative painted Netflix and Cuties as part of a larger child exploitation conspiracy.
Meanwhile, Netflix was already receiving backlash over Messiah. The drama series, which launched in January 2020 and was not renewed for a second season, followed the government investigation of a mysterious religious leader.
The Independent reported that the coronavirus pandemic and a demanding production budget likely played a role in the cancellation. However, the series was also accused of religious insensitivity. The writers' drawing on Islamic tradition in particular led many to call for cancellation of the series over perceived anti-Islamic subtext.
How Many People Have Canceled Netflix?
"Why are people canceling Netflix?" is a valid question. The shorter "Are people canceling Netflix?" is also a good question.
Netflix is less than forthcoming when it comes to subscription cancellation metrics. So, any kind of by-the-numbers assessment requires some speculation. While the quarterly reports do not explicitly record cancellations, they do record the number of active subscribers.
As far back as we checked, the number of Netflix subscriptions has only gone up. That does not mean that people were not canceling, it just means that more people were signing up than were signing off.
So, let's take a look at subscriptions around the time that Cancel Netflix movements arose in 2020 around Messiah and Cuties:
From Q4 2019 to Q1 2020, subscriptions increased by about 15 million users. This is during the beginning of the COVID-19 pandemic, but also includes the Messiah launch. From Q1 to Q2, paid memberships went up another 10 million. In the next quarter, which saw the Cuties Cancel Netflix movement, membership increased by fewer than 3 million.
So, while subscriptions only went up, the rate at which subscriptions went up slowed in the later part of 2020. That could be because of fewer people signing up during that period, or it could mean that the number of people signing up was steady but was diminished by many people canceling subscriptions. We just don't know.
With the information at our disposal, we cannot say with certainty that the Cancel Netflix movements were the cause of slowed growth. What we can say is that, even if we attribute that slowdown in growth to the Cancel Netflix movements, those movements weren't effective enough to actually decrease the number of active Netflix users.
Should I Cancel Netflix?
If you want to quit Netflix, quit Netflix. If the streaming service's content offends you and you do not want to support it, then don't. If the content just is not that interesting to you, take your money to another streaming service like HBO Max or Disney+.
That said, if you worry about Cancel Netflix movements bringing the service down, you can probably rest easy. In fact, you can assume most Netflix subscribers aren't even aware of such movements. Alternatively, if you hope that your cancellation is the nail in the coffin, it probably isn't.