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The Apple Store app is celebrating its 10th anniversary with a fun Easter egg

Apple is celebrating the occasion with a fun Easter egg that activates a virtual surprise party within the Apple Store app.
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Apple Now Offers “Everything Apple” Gift Cards That Can Buy Services And Be Used In Stores

Apple's previous gift card system wasn't great, really. There were different gift cards for online services like the App Store and iTunes, with another gift card good for spending in Apple Stores.


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Apple’s new gift card in the U.S. is for ‘everything Apple’

Apple has launched a new gift card that covers both digital and physical purchases, but it's only available in the U.S. to start.
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Apple Stores eliminate Field Trip program due to the coroanvirus

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New report sheds light on Apple’s store closure strategies

A new report sheds light on the factors involved with Apple's decisions to re-close its physical retail stores due to ongoing coronavirus concerns.
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Apple’s overhauled Sanlitun store in Beijing opens for customers

Since opening 12 years ago with 52 team members, Apple Sanlitun has welcomed more than 22 million visitors — the equivalent of every resident of Beijing passing through its doors.
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8 domestic Apple stores shutting down again in Kansas, Maryland, Virginia and Wisconsin

The coronavirus pandemic and the health crisis in the United States apparently force Apple to re-close once again eight of its stores across the country.
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Apple continues to encourage retail employees to work remotely; not confident U.S. offices will return to normal in 2020

Apple does not expect to see the U.S. corporate offices return to normal workforce numbers before the end of 2020, while it's still encouraging retail employees to find work-from-home opportunities as retail stores are closed.
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Apple re-closing 11 additional US retail stores

Due to local increases in coronavirus infections, nearly a dozen Apple retail stores in California, Maryland, Ohio and Tennessee are re-closing until the situation improves.
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You can now reserve a time to ‘Shop with a Specialist’ at an Apple Store

Apple has launched a new "Shop with a Specialist" appointment option for customers at physical Apple Stores.