Apple is celebrating the occasion with a fun Easter egg that activates a virtual surprise party within the Apple Store app.
Apple has launched a new gift card that covers both digital and physical purchases, but it's only available in the U.S. to start.
A new report sheds light on the factors involved with Apple's decisions to re-close its physical retail stores due to ongoing coronavirus concerns.
Since opening 12 years ago with 52 team members, Apple Sanlitun has welcomed more than 22 million visitors — the equivalent of every resident of Beijing passing through its doors.
The coronavirus pandemic and the health crisis in the United States apparently force Apple to re-close once again eight of its stores across the country.
Apple does not expect to see the U.S. corporate offices return to normal workforce numbers before the end of 2020, while it's still encouraging retail employees to find work-from-home opportunities as retail stores are closed.
Due to local increases in coronavirus infections, nearly a dozen Apple retail stores in California, Maryland, Ohio and Tennessee are re-closing until the situation improves.
Apple has launched a new "Shop with a Specialist" appointment option for customers at physical Apple Stores.