CBS All Access, the on-demand video and live streaming service from ViacomCBS, will be rebranded as Paramount+ in early 2021.
The service will also expand to serve more countries and host new original series.
CBS All Access launched in 2014, relatively early for a streaming service compared to competitors, and has around eight million subscribers.
CBS and Viacom re-merged in late 2019 to become ViacomCBS, having previously been joint before parting ways in 2006.
Now, the company has announced that it will rebrand CBS All Access in early 2021 to become Paramount+.
With the rebranding, the streaming service will also launch internationally. It will debut first in Australia, Latin America, and the Nordics, before expanding soon after.
The name change aims to reflect the broader content that the service will now offer. In a ViacomCBS press release, President and CEO Bob Bakish said:
Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling.
CBS All Access is currently $5.99 at its lowest ad-supported tier, but it's not known if pricing will change with the Paramount+ rebrand.
Existing CBS All Access movies and shows will remain on Paramount+, but the service will also expand with new original series.
This includes a series based on the production of The Godfather, a spy drama, and a true crime docuseries.
Nickelodeon, which is owned by ViacomCBS, will provide children's content in the form of a new SpongeBob SquarePants series and movie.
Come the Paramount+ rebrand, the service will offer a combined collection of over 30,000 episodes and movies from its brands like BET, Comedy Central, and MTV.
The number of streaming services available continues to grow. Pricing competitively and standing out with enticing content is going to be vital.
For some, Netflix is no longer the best option. Will Paramount+ have a chance of claiming the crown?