Kuri maker Mayfield Robotics will cease operations in October

This likely won’t come as a surprise to anyone who saw the news late last month, but Mayfield Robotics, maker of the adorable home robot Kuri announced today that it’s ceasing operations. The company, which began life as a part of Bosch, will close its doors by the end of October this year. In July, Mayfield […]

This likely won’t come as a surprise to anyone who saw the news late last month, but Mayfield Robotics, maker of the adorable home robot Kuri announced today that it’s ceasing operations. The company, which began life as a part of Bosch, will close its doors by the end of October this year.

In July, Mayfield announced that it was ending the manufacture of Kuri, the home assistant it debuted at CES back in 2015. The news came as Bosch determined that there wasn’t a place for Mayfield or Kuri in its larger portfolio. At the time, the company noted that its future was up in the air, but still sounded somewhat hopeful that it might eventually find a home.

“Creating a robot like Kuri is a massive undertaking,” Mayfield wrote at the time. “We don’t know what the coming months will bring. Regardless, we stand firm in our belief that the home robot Renaissance is just beginning, and it’s going to be amazing.”

in spite of that optimism, Kuri is the latest in a long line of attempts at a home robot that ultimately missed the mark, due in part to prohibitively steep price tag.

After meeting with “dozens of companies” and seeking other investments, however, Mayfield is calling it a day. “Our team is beyond disappointed, it wrote in a blog post today. “Together we’ve spent the past four years designing and building not just Kuri, but also an equally incredible company culture and spirit.”

In the coming months, Mayfield says it will work to help employees find jobs within the larger Bosch umbrella.

Mayfield Robotics ceases production of Kuri robot amid a questionable future

In a letter to backers today, Bay Area-based Mayfield Robotics said it was “crushed” to announce that it has ceased manufacturing of its home robot, Kuri. The note finds the Bosch-backed business grappling with an uncertain future, as it pauses all operations and re-evaluates its future. Launched in 2015, as part of Bosch’s Startup Platform, […]

In a letter to backers today, Bay Area-based Mayfield Robotics said it was “crushed” to announce that it has ceased manufacturing of its home robot, Kuri. The note finds the Bosch-backed business grappling with an uncertain future, as it pauses all operations and re-evaluates its future.

Launched in 2015, as part of Bosch’s Startup Platform, the company debuted its home robot at CES the following year. It took close to two-years, but the company finally began shipping the adorable little robot to backers in late-2017. Kuri also appeared on stage at our robotics event, back in May.

According to the letter, however, Bosch struggled to find good fit for the company in its broader portfolio.

“From the beginning, we have been constantly looking for the best paths to achieve scale and continue to advance our innovative technology,” the company writes. “Typically, startups in the Bosch Startup Platform are integrated into existing Bosch business units, but after extensive review, there was not a business fit within Bosch to support and scale our business.”

Home robotics have, of course, had a famously difficult time finding mainstream success, through a combination of prohibitive pricing (Kuri carried a $700 price tag) and limited functionality. Only the hyper-focused Roomba has managed to effectively buck that trend.

Existing within the larger confines of Bosch likely sheltered the company from some of those harsher realities, but ultimately, corporations have little time for products that don’t play into their larger strategies. Without a support structure, the future remains one giant question mark for the company.

“Creating a robot like Kuri is a massive undertaking,” Mayfield writes. “We don’t know what the coming months will bring. Regardless, we stand firm in our belief that the home robot Renaissance is just beginning, and it’s going to be amazing.”