Framer X design tool steps in the ring with InVision, Adobe, and Sketch

Design tools are becoming increasingly important to just about every brand out there. Today, a new entrant joins the race. Framer X, a revamped version of three-year-old Framer, was founded by Koen Bok and Jorn van Dijk after the duo sold design software Sofa to Facebook in 2011. Framer X is a rich, React-based design […]

Design tools are becoming increasingly important to just about every brand out there. Today, a new entrant joins the race.

Framer X, a revamped version of three-year-old Framer, was founded by Koen Bok and Jorn van Dijk after the duo sold design software Sofa to Facebook in 2011. Framer X is a rich, React-based design tool that lets any designer draw out their interface components and instantly send them over to the engineering team for collaboration.

The key here is reusability and fidelity. With Framer X, engineers can send over existing components that are in production and let designers move forward from there. Conversely, designers aren’t sending developers a facsimile of a button or icon but the actual SVG code behind that component.

Framer X also allows users to collect components and other design items as a package within the Framer X store, so that they’re easily accessible during the design process. Framer X offers a public Framer X Store where casual designers can build off of the experience of advanced designers who’ve uploaded components to the store.

The company also allows enterprises to launch their own private store for use within the organization.

Framer costs $15/month for users, and private Framer X stores for the enterprise are priced flexibly based on the size of the organization.

Framer now joins a competitive landscape, which includes the likes of InVision, Adobe, and Sketch .

The company says it has around 50,000 monthly active users, with 200 companies (including Google, Facebook and Dropbox) using the product. Framer has raised $9 million to date from Greylock, Foundation Capital, Designer Fund, and Accel Europe.

InVision deepens integrations with Atlassian

InVision today announced a newly expanded integration and strategic partnership with Atlassian that will let users of Confluence, Trello and Jira see and share InVision prototypes from within those programs. Atlassian’s product suite is built around making product teams faster and more efficient. These tools streamline and organize communication so developers and designers can focus […]

InVision today announced a newly expanded integration and strategic partnership with Atlassian that will let users of Confluence, Trello and Jira see and share InVision prototypes from within those programs.

Atlassian’s product suite is built around making product teams faster and more efficient. These tools streamline and organize communication so developers and designers can focus on getting the job done. Meanwhile, InVision’s collaboration platform has caught on to the idea that design is now a team sport, letting designers, engineers, executives and other shareholders be involved in the design process right from the get-go.

Specifically, the expanded integration allows designers to share InVision Studio designs and prototypes right within Jira, Trello and Confluence . InVision Studio was unveiled late last year, offering designers an alternative to Sketch and Adobe.

Given the way design and development teams use both product suites, it only makes sense to let these product suites communicate with one another.

As part of the partnership, Atlassian has also made a strategic financial investment in InVision, though the companies declined to share the amount.

Here’s what InVision CEO Clark Valberg had to say about it in a prepared statement:

In today’s digital world creating delightful, highly effective customer experiences has become a central business imperative for every company in the world. InVision and Atlassian represent the essential platforms for organizations looking to unleash the potential of their design and development teams. We’re looking forward to all the opportunities to deepen our relationship on both a product and strategic basis, and build toward a more cohesive digital product operating system that enables every organization to build better products, faster.

InVision has been working to position itself as the Salesforce of the design world. Alongside InVision and InVision Studio, the company has also built out an asset and app store, as well as launched a small fund to invest in design startups. In short, InVision wants the design ecosystem to revolve around it.

Considering that InVision has raised more than $200 million, and serves 4 million users, including 80 percent of the Fortune 500, it would seem that the strategy is paying off.

InVision hires former Twitter VP of Design Mike Davidson

InVision continues its slow march toward design world domination, today announcing the hire of Mike Davidson who will take over as Head of Partnerships and Community. Davidson was previously the VP of Design at Twitter, where he built a 100-person team that was responsible for every aspect of Twitter’s user experience and branding, including web, […]

InVision continues its slow march toward design world domination, today announcing the hire of Mike Davidson who will take over as Head of Partnerships and Community.

Davidson was previously the VP of Design at Twitter, where he built a 100-person team that was responsible for every aspect of Twitter’s user experience and branding, including web, mobile web, native apps, and business tools.

Before Twitter, Davidson worked at ESPN/Disney until 2005, when he founded NewsVine, which was purchased by NBCNews in 2007. Davidson then took on a Vice President roll for five years before starting at Twitter.

At InVision, Davidson will oversee partnerships, product integrations, strategic acquisitions and community building. This includes leading InVision’s Design Leadership Forum, which hosts private events for design leaders from big companies like Facebook, Google, Lyft, Disney, etc. Davidson will also work with the new Design Transformation team at InVision to help create educational experiences for InVision’s customers.

Davidson says he plans to spend the next 30 to 60 days talking as little as possible, and listening to the feedback he hears from his team around what can be improved.

“InVision has a seamless workflow that includes everyone in the company in the design process,” said Davidson. “If there’s one goal I’d like to realize, it’s that. Design is a team sport these days, which wasn’t the case 10 or 20 years ago.”

In Davidson’s own words, the position at InVision is “less about business to business and more about designer to designer.” Davidson will be meeting predominantly with the design teams from various companies to discuss not only how InVision can help them build better experiences, but how InVision can incorporate those design teams’ personalities into the product.

InVision was built on the premise that the screen is the most important place in the world, considering that every brand and company is now building digital experiences across the web and through mobile applications. CEO Clark Valberg hopes to turn InVision into the Salesforce of design, and partnerships, acquisitions and product integrations are absolutely vital to that.

“We couldn’t be more excited to have an authentic leader like Mike step into this role to help us further build out our design community — which is as important to us as our product — and to help drive design maturity inside of every organization,” said Valberg. “Digital product design is shaping every industry in the world, and as the leader in the space, we see it as our responsibility to support and foster community and advanced education.”

InVision CEO Clark Valberg to talk design at Disrupt SF

To Clark Valberg, the screen is the most important place in the world. And he’s not the only one who thinks so. It isn’t just tech companies spending their money on design. The biggest brands in the world are pouring money into their digital presence, for many, the first step is InVision. InVision launched back […]

To Clark Valberg, the screen is the most important place in the world. And he’s not the only one who thinks so. It isn’t just tech companies spending their money on design. The biggest brands in the world are pouring money into their digital presence, for many, the first step is InVision.

InVision launched back in 2011 with a simple premise: What if, instead of the back-and-forth between designers and engineers and executives, there was a program that let these interested parties collaborate on a prototype?

The first iteration simply let designers build out prototypes, complete with animations and transitions, so that engineers didn’t spend time building things that would only change later.

As that tool grew, InVision realized that it was in conversation with designers across the industry, and that it hadn’t yet fixed one of their biggest pain points. That’s why, in 2017, InVision launched Studio, a design platform that was built specifically for designers building products.

Alongside Studio, InVision also launched its own app store for design programs to loop into the larger InVision platform. And the company also launched a fund to invest in early-stage design companies.

The idea here is to become the Salesforce of the design world, with the entire industry centering around this company and its various offerings.

InVision has raised more than $200 million, and serves 4 million users, including 80 percent of the Fortune 500. We’re absolutely thrilled to have Clark Valberg, InVision cofounder and CEO, join us at Disrupt SF in September.

The full agenda is here. Passes for the show are available at the Early-Bird rate until July 25 here.