Cloudflare, the content delivery network and website security provider, has increasingly been pushing into businesses that intersect with its core missions. Earlier this year, the company rolled out a new, free DNS service to help Internet users evade censorship (including an encrypted DNS service to evade surveillance of domain address queries). Now, the company has announced a barrage of new services to celebrate its eighth "birthday"—and one of them is an at-cost domain registrar.
While Cloudflare had already been handling domain registration through the company's Enterprise Registrar service, that service was intended for some of Cloudflare's high-end customers who wanted extra levels of security for their domain names. The new domain registrar business—called Cloudflare Registrar—will eventually be open to anyone, and it will charge exactly what it costs for Cloudflare to register a domain. As Cloudflare CEO Matthew Prince wrote in a blog post yesterday, "We promise to never charge you anything more than the wholesale price each TLD charges." That includes the small fee assessed by ICANN for each registration.
Prince said that he was motivated to take the company into the registrar business because of Cloudflare's own experience with registrars and by the perception that many registrars are in the business mostly to up-sell things that require no additional effort. "All the registrar does is record you as the owner of a particular domain," Prince said. "That just involves sending some commands to an API. In other words, domain registrars are charging you for being a middle-man and delivering essentially no value to justify their markup." Charging overhead for that sort of service, Prince said, "seemed as nutty to us as certificate authorities charging to run a bit of math." (Cloudflare also provides free SSL certificates.)