Amazon Dash buttons judged to breach consumer rules in Germany

Amazon’s Dash buttons have been found to breach consumer ecommerce rules in Germany. The push-to-order gizmos were debuted by Amazon in 2015, in an attempt by the ecommerce giant to shave friction off of the online shopping process by encouraging consumers to fill their homes with stick-on, account-linked buttons that trigger product-specific staple purchases when pressed […]

Amazon’s Dash buttons have been found to breach consumer ecommerce rules in Germany.

The push-to-order gizmos were debuted by Amazon in 2015, in an attempt by the ecommerce giant to shave friction off of the online shopping process by encouraging consumers to fill their homes with stick-on, account-linked buttons that trigger product-specific staple purchases when pressed — from washing powder to toilet roll to cat food.

Germany was among the first international markets where Amazon launched Dash, in 2016, along with the UK and Austria. But yesterday a higher state court in Munich ruled the system does not provide consumers with sufficient information about a purchase.

The judgement follows a legal challenge by a regional consumer watchdog, Verbraucherzentrale NRW, which objects to the terms Amazon operates with Dash.

It complains that Amazon’s terms allow the company to substitute a product of a higher price or even a different product in place of what the consumer original selected for a Dash push purchase.

It argues consumers are also not provided with enough information on the purchase triggered when the button is pressed — which might be months after an original selection was made.

Dash buttons should carry a label stating that a paid purchase is triggered by a press, it believes.

The Munich court has now sided with the group’s view that Amazon does not provide sufficient information to Dash consumers, per Reuters.

In a press release following the ruling, Verbraucherzentrale NRW said the judges agreed Amazon should inform consumers about price and product before taking the order, rather than after the purchase as is currently the case.

It also expressed confidence the judgement leaves no room for Amazon to appeal — though the company has said it intends to do so.

Commenting on the ruling in a statement, Verbraucherzentrale NRW consumer bureau chief, Wolfgang Schuldzinski, said: “We are always open to innovation. But if innovation is to put consumers at a disadvantage and to make price comparisons more difficult, then we use all means against them, as in this case.”

Amazon did not reply to questions about how it intends to respond to the court ruling in the short term, such as whether it will withdraw the devices or change how Dash works in Germany.

Instead it emailed us the following statement, attributed to a spokesperson: “The decision is not only against innovation, it also prevents customers from making an informed choice for themselves about whether a service like Dash Button is a convenient way for them to shop. We are convinced the Dash Button and the corresponding app are in line with German legislation. Therefore, we’re going to appeal.”

The Kardashian apps are dead

In this app-laden world, there is now a void. One so large, it will be difficult to fill. Perhaps, the Kardashians will reconsider. The Kardashian sisters, specifically Kim Kardashian West, Khloé Kardashian, and Kylie Jenner are shutting down their apps in 2019. Kendall Jenner stopped updating her app and website last year.  The apps and accompanying websites […]

In this app-laden world, there is now a void. One so large, it will be difficult to fill. Perhaps, the Kardashians will reconsider.

The Kardashian sisters, specifically Kim Kardashian West, Khloé Kardashian, and Kylie Jenner are shutting down their apps in 2019. Kendall Jenner stopped updating her app and website last year.  The apps and accompanying websites were provided through Whalerock Industries.

“We’ve had an incredible experience connecting with all of you thorough our apps these past few years but have made the difficult decision to no longer continue updating in 2019. We truly hope you’ve enjoyed this journey as much as we have, and we look forward to what’s ahead,” the statement from Kim Kardashian West said. Kourtney Kardashian issued a similar statement, adding a note to subscribers to follow her on Instagram.

kim kardashian app statement

It was a wild run for the Kardashian apps, at least in the beginning.

Kim Kardashian West made her debut in the iTunes App Store with “Kim Kardashian: Hollywood” game, which may have grossed the star and development partner $200 million in annual revenue, according to some reports at the time.

In 2015, the whole family got involved. Kim Kardashian West, Khloé Kardashian, Kendall Jenner and Kylie Jenner launched their own subscription apps in September 2015 — all of which shot up into the App Store’s top charts.

The apps, which charge customers $2.99 per month for a peek inside their lives, seemed poised to generate millions in annual gross revenue if growth rates and retention numbers could be sustained.

It appears that by 2018, the apps started tanking, and badly. According to App Annie, the apps don’t even make the overall ranking, which means they’re somewhere lower than #1500.

Kim Kardashian app annie stat

 

If only there was another way to a follow their lives.