ISPs’ listed speeds drop up to 41% after UK requires accurate advertising

Only one of top 12 ISPs raised listed speed after new truth-in-advertising rule.

Enlarge (credit: Steve Johnson / Flickr)

Most broadband providers in the UK "have been forced to cut the headline speeds they advertise when selling deals" because of new UK rules requiring accurate speed claims, according to a consumer advocacy group.

"Eleven major suppliers have had to cut the advertised speed of some of their deals, with the cheapest deals dropping by 41 percent," the group wrote last week.

The analysis was conducted by Which?, a brand name used by the Consumers' Association, a UK-based charity that does product research and advocacy on behalf of consumers.

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