On the face of it, Bolt represents a kind of return to Sphero — back to the early days of Orbotix. The Colorado startup had a bonifide hit on its hands with its first Sphero robotic ball, enough so that it rebranded the company accordingly.
Announced today, the Bolt returns those core technologies and introduces some new elements, while doubling down on the new-found focus of education. Teaching kids has been an element to Sphero’s products for some time now, but some tough decisions and growing pains forced the company to abandon its branded product portfolio and pivot entirely toward Edu.
The key new hardware feature here is a programmable 8 x 8 LED matrix display inside that can be programmed to display words and show of data in real-time. There’s also an ambient light sensor for programming based on room brightness, a two-hour battery and an infrared module that allows two Bolts to communicate with one another.
“Our main goal is to teach through play,” CCO Adam Wilson told TechCrunch. “What we’re going to continue to do is build products that take advantage of this ethos.”
The shift toward education comes during what’s amounted to a rocky year for the hardware startup. In January, we reported that the company had laid off 45 staff members following lackluster holiday performances by its growing portfolio of Disney licensed products.
The company tells TechCrunch that licensed products won’t be a part of Sphero’s product line moving forward, though existing products like BB-8 and R2D2 will continue to be available on store shelves through the holidays.
“We realized if we put a lot more energy into getting things perfect, we’d probably get a better return on them,” says Wilson. “Last year and the few years before, we did four or five product a year. It was hard on our company and hard on all of us. It was too much time to make it all work just right, because we’re perfectionists. So we’re going to just focus on a few products and get them to be spectacular.”