Lime and Bird are protesting recommendations in Santa Monica, Calif. that would prevent the electric scooter companies from operating in the Southern California city. We first saw the news over on Curbed LA, which reported both Lime and Bird are temporarily halting their services in Santa Monica.
Last week, Santa Monica’s shared mobility device selection committee recommended the city move forward with Lyft and Uber-owned Jump as the two exclusive scooter operators in the city during the upcoming 16-month pilot program. The committee ranked Lyft and Jump highest due to their experience in the transportation space, staffing strategy, commitments to diversity and equity, fleet maintenance strategies and other elements. Similarly, the committee recommended both Lyft and Jump as bike-share providers in the city.
Now, both Bird and Lime are asking their respective riders to speak out against the recommendations. Bird, which first launched in Santa Monica, has also emailed riders, asking them to tell the city council that they want to Bird to stay.
“In a closed-door meeting, a small city-appointed selection committee decided to recommend banning Bird from your city beginning in September,” Bird wrote in an email. “This group inexplicably scored companies with no experience ever operating shared e-scooters higher than Bird who invented this model right here in Santa Monica.”
Bird goes on to throw shade at Uber and Lyft — neither of which have operated electric scooter services before. That shade is entirely fair, but one could argue both Uber and Lyft already have more experience operating transportation services within cities and would be better equipped to run an electric scooter service than a newer company.
In addition to asking people to contact their city officials, Bird and Lime are hosting a rally later today at Santa Monica City hall. But given that most of these electric scooters are manufactured by the same provider and that the services are essentially the same, I’d be surprised if there’s much brand loyalty. Over in San Francisco, I personally miss having electric scooters but I really don’t give a rat’s pajamas which services receive permits. That’s just to say, we’ll see if these efforts are effective.
I’ve reached out to both Lime and Bird and will update this story if I hear back.