Amazon’s newest brick-and-mortar store sells only top-rated products

Prime members pay the online price in-store, while everyone else pays more.

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Another brick-and-mortar Amazon store opens its doors today: Amazon 4-star, at a new location in New York City's Soho district. The retail giant's new store only sells products that have been rated four stars or above on Amazon.com, plus Amazon's own products.

The company writes in a blog post that Amazon 4-star is a "direction reflection of our customers," and in a way that's true. The average rating for all items in Amazon 4-star is 4.4, and most items have hundreds or thousands of online star-ratings and reviews. Amazon stocked the store with consumer electronics, kitchen and home items, toys, books, games, and more, but it doesn't contain every single product that has a 4-star rating or higher.

Discovery appears to be one of the main purposes of the new store. Not only does the store highlight the most-loved items on Amazon.com, but the company also organizes them into specific categories like Most-Wished-For, Trending Around NYC, Amazon Exclusives, and others.

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