Are these ads ingenious? Barely. Are they mean-spirited or sympathetic? Depends on who you ask. Do they tell the truth, the whole truth and nothing but the truth? Uh-uh!
Samsung yesterday unveiled Note 9 and what better way to push the new device into public consciousness than a pair of anti-iPhone videos as part of its recent “Ingenious” campaign?... Read the rest of this post here
Fighting over who gets to pay for dinner has never been more fun with Apple Pay Cash.
Yesterday, Apple’s official YouTube channel published yet another short advertisement designed to promote the company’s peer-to-peer mobile payment service, Apple Pay Cash.... Read the rest of this post here
Search ads on App Store are now available to developers and customers in France, Germany, Italy, Spain, Japan and South Korea.
Search ads on App Store are now available to developers in France, Germany, Italy, Spain, Japan and South Korea, according to a post this past weekend on Apple’s portal for developers.... Read the rest of this post here
“Does the X have a full-screen design without that notch?,” Samsung asks rhetorically in a new Galaxy ad.
The bashing continues as Apple today released three new anti-iPhone ads that poke fun of the infamous notch whilst ridiculing the handset’s lack of an SD card slot and split-screen multitasking.... Read the rest of this post here
In December, Apple introduced a new pay-per-install ad product called Search Ads Basic aimed at smaller developers, to complement the existing Search Ads product, which then became known as Search Ads Advanced. Today, the company is expanding Search Ads to more countries, including France, Germany, Italy, Japan, South Korea, and Spain, bringing the total number […]
In December, Apple introduced a new pay-per-install ad product called Search Ads Basic aimed at smaller developers, to complement the existing Search Ads product, which then became known as Search Ads Advanced. Today, the company is expanding Search Ads to more countries, including France, Germany, Italy, Japan, South Korea, and Spain, bringing the total number of countries where Search Ads is available to thirteen.
In addition to the U.S., Search Ads Advanced had already expanded to Australia, Canada, Mexico, New Zealand, Switzerland, and the U.K.
Developers in the newly supported countries will be able to create campaigns using Search Ads Advanced starting on July 25, 2018 at 4 PM PDT, with those campaigns appearing on the App Store starting August 1, 2018 at 4 PM PDT.
Meanwhile, Search Ads Basic will be available across all thirteen supported countries starting on August 22, 2018 at 10 AM PDT.
To encourage sign-ups, Apple is offering first-time advertisers a $100 USD credit to try out the product.
While the first version of Search Ads launched back in October 2016 in the U.S., the idea behind the newer “Basic” product was to offer developers a different – and simpler – means of reaching potential customers.
Search Ads was originally designed to allow developers to target users’ keyword searches, combined with other factors like location, gender or whether or not they had installed the app in the past. Developers would pay when users tapped on those targeted ads.
With the launch of Search Ads Basic, it’s easier to set up campaigns.
Developers only have to enter the app to be advertised, the campaign’s budget, and how much they want to pay per install. Apple helps by suggesting the max developers should pay using historical data. Then, developers only pay for actual installs, not taps.
Apple says that over 70 percent of App Store visitors use search to discover apps, in fact, and 65 percent of all downloads come directly from an App Store search.
The ads work well, too, as they have an over 50 percent conversion rate, on average, says Apple.
Apple’s advantage over the pay-per-install ads found elsewhere on the web isn’t only the ads’ placement – at the top of App Store searches, where they’re identified with a blue background and “Ad” icon – it also manages this without violating user privacy. That is, it doesn’t build specific profiles on individuals for ad targeting purposes, and it doesn’t share user data with developers. By its nature, this makes the system GDPR compliant.
In addition, Apple only places an ad when it’s relevant to a user’s search – developers can’t pay more to have their ad shown more often across less relevant searches, which offers a more level playing field.
Apple didn’t say when Search Ads would reach other countries, but with the new expansions it has some of the top markets now covered.
While Apple’s marketing normally shies away from highlighting speeds and feeds in favor of showcasing actual product features, the latest iPhone X ad is all about the power of its in-house designed A11 Bionic chip.
Everyone knows how speedy iPhones are thanks to the power of in-house designed processors, and Apple’s marketing isn’t shying away from highlighting speeds and feeds.... Read the rest of this post here
WA State investigation included 20 fake ads—and FB approved all of them.
Though Facebook announced a voluntary plan to update its controversial advertising-filter system earlier this year, Washington State announced a firmer plan for the social media company on Tuesday.
State Attorney General Bob Ferguson announced a legally binding plan that will force Facebook to "make significant changes to its advertising platform by removing the ability of third-party advertisers to exclude ethnic and religious minorities, immigrants, LGBTQ individuals, and other protected groups from seeing their ads."
Ferguson also declared the end of his office's 20-month investigation into Facebook's advertising practices on Tuesday, which coincided with an Assurance of Discontinuance (PDF) filed in King County Superior Court.
Samsung’s renewed anti-Apple advertising may have something to do with the fact that it’s allegedly moving up the Note 9 launch because Galaxy S9 has struggled to sell well.
Samsung’s new “Ingenius” ad series renews Apple bashing, depicting a puzzled Apple Store Genius Bar employee unable to answer tricky questions regarding iPhone X and Galaxy S9.... Read the rest of this post here