New YouTube ads will push viewers to download apps, book trips, find movie showtimes

YouTube is expanding the ways advertisers can connect with their audience, thanks to an expansion to its TrueView in-stream ad format that will now push viewers to take actions when viewing ads beyond just a click. The company was already testing extensions that let advertisers add location elements or forms to their ads – to get […]

YouTube is expanding the ways advertisers can connect with their audience, thanks to an expansion to its TrueView in-stream ad format that will now push viewers to take actions when viewing ads beyond just a click. The company was already testing extensions that let advertisers add location elements or forms to their ads – to get viewers to sign up for a service or learn more via email. Chili’s tested this out to grow its loyalty program sign-ups, for example. Now, YouTube will add more extensions that let advertisers push other actions, like app downloads, travel booking, or buying movie tickets.

Early testers of these extensions included Vodafone, 20th Century Fox, Headspace, and Maybelline. Vodafone reported a 3.5% clickthrough rate, as a result, and a 2.3x incremental lift in ad recall, says YouTube.

With the new extensions, ads could become more useful to viewers who show interest. Instead of simply getting viewers excited about a new movie, for instance, viewers could be presented with an interface where they can browse nearby theaters and see when the movie is playing and where, then buy their ticket.

But this sort of ad is far more interruptive, too.

In that same movie showtime example, the ad takes over the full screen when the device is held vertically, YouTube notes. That does make it easy to click the showtimes and book a ticket, but some consumers may find this sort of takeover annoying.

Arguably, the ability to drive more than just an increase brand awareness is why advertisers would turn to a digital platform like YouTube in the first place. It makes sense that YouTube would expand the set of actions consumers can take on its ads to offer more than just a click that takes you to a company website. Whether YouTube viewers will actually stop in the middle of their video to buy tickets or download apps remains to be seen, of course.

The news was announced at Advertising Week on Monday, where YouTube also said that CPG advertisers will be able to measure their media using third-party market research firm IRI, in addition to Oracle Data Cloud and Nielsen Catalina Solutions (NCS).

 

 

New YouTube ads will push viewers to download apps, book trips, find movie showtimes

YouTube is expanding the ways advertisers can connect with their audience, thanks to an expansion to its TrueView in-stream ad format that will now push viewers to take actions when viewing ads beyond just a click. The company was already testing extensions that let advertisers add location elements or forms to their ads – to get […]

YouTube is expanding the ways advertisers can connect with their audience, thanks to an expansion to its TrueView in-stream ad format that will now push viewers to take actions when viewing ads beyond just a click. The company was already testing extensions that let advertisers add location elements or forms to their ads – to get viewers to sign up for a service or learn more via email. Chili’s tested this out to grow its loyalty program sign-ups, for example. Now, YouTube will add more extensions that let advertisers push other actions, like app downloads, travel booking, or buying movie tickets.

Early testers of these extensions included Vodafone, 20th Century Fox, Headspace, and Maybelline. Vodafone reported a 3.5% clickthrough rate, as a result, and a 2.3x incremental lift in ad recall, says YouTube.

With the new extensions, ads could become more useful to viewers who show interest. Instead of simply getting viewers excited about a new movie, for instance, viewers could be presented with an interface where they can browse nearby theaters and see when the movie is playing and where, then buy their ticket.

But this sort of ad is far more interruptive, too.

In that same movie showtime example, the ad takes over the full screen when the device is held vertically, YouTube notes. That does make it easy to click the showtimes and book a ticket, but some consumers may find this sort of takeover annoying.

Arguably, the ability to drive more than just an increase brand awareness is why advertisers would turn to a digital platform like YouTube in the first place. It makes sense that YouTube would expand the set of actions consumers can take on its ads to offer more than just a click that takes you to a company website. Whether YouTube viewers will actually stop in the middle of their video to buy tickets or download apps remains to be seen, of course.

The news was announced at Advertising Week on Monday, where YouTube also said that CPG advertisers will be able to measure their media using third-party market research firm IRI, in addition to Oracle Data Cloud and Nielsen Catalina Solutions (NCS).

 

 

Apple’s new ad shows off “the largest display on an iPhone ever”

Apple’s new commercial, titled “Growth Spurt,” showcases its Super Retina display in two sizes, including “the largest display on an iPhone ever”.

Apple on Friday aired a 60-second video advertisement featuring its latest iPhone XS and iPhone XS Max handsets, showcasing their key features like bigger displays and better cameras.... Read the rest of this post here


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Google’s blanket ban of cryptocurrency ads ends next month

Google is rolling back its ban on cryptocurrency advertisements – following a similar move made by Facebook earlier this summer, CNBC reports. Google in March was among the first of the major platforms to announce it would no longer run ban cryptocurrency ads, due to an abundance of caution around an industry where there’s so […]

Google is rolling back its ban on cryptocurrency advertisements – following a similar move made by Facebook earlier this summer, CNBC reports. Google in March was among the first of the major platforms to announce it would no longer run ban cryptocurrency ads, due to an abundance of caution around an industry where there’s so much potential for consumer harm.

Facebook, Twitter, and even Snapchat had also banned cryptocurrency ads, for similar reasons.

But Facebook moved away from its blanket ban this June, when it said it would no longer ban all cryptocurrency ads, but would rather allow those from “pre-approved advertisers” instead. It excluded ads that promoted binary options and initial coin offerings (ICOs), however.

Google is now following suit with its own policy change. The update was announced today, we’ve confirmed.

Google’s policy still bans ICOs, wallets and trading advice, CNBC reports, citing Google’s updated policy page which points to a list of banned products.

But the October 2018 policy update says that “regulated cryptocurrency exchanges” will be allowed to advertise in the U.S. and Japan.

To do so, advertisers will have to be certified with Google for the specific country where their ads will run, a process that begins in October. The policy will apply to all accounts that advertise these types of financial products, Google says.

Banning cryptocurrency ads on the part of the major platforms was a good step in terms of consumer protection, due to the amount of fraud and spam in the industry. According to the FTC, consumers lost $532 million to cryptocurrency-related scams in the first two months of 2018. An agency official also warned that consumers could lose more than $3 billion by the end of the year, because of these problems.

But for ad-dependent platforms like Facebook and Google, there’s so much money to be made here. It’s clear they wanted to find a way to let some of these advertisers back in. Google parent Alphabet makes around 86% of its total revenue from ads, CNBC noted, and booked over $54 billion in ad revenue in the first half of the year.

Google has not yet responded to a request for comment.

Netflix tests running video promos between TV show episodes

Some Netflix users must now watch video promotions between episodes of their favorite shows. Will commercials be close behind?

Netflix is currently in the process of testing the use of video promotions in between TV shows. The test, which only affects a small number of users at this time, was first noticed by Cord Cutters News, and was recently confirmed by Netflix through TechCrunch. ... Read the rest of this post here


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Samsung ads mock iPhone X’s lack of a stylus, praise Note 9’s power despite slower chips

Are these ads ingenious? Barely. Are they mean-spirited or sympathetic? Depends on who you ask. Do they tell the truth, the whole truth and nothing but the truth? Uh-uh!

Samsung yesterday unveiled Note 9 and what better way to push the new device into public consciousness than a pair of anti-iPhone videos as part of its recent “Ingenious” campaign?... Read the rest of this post here


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Another video highlights making Apple Pay Cash payments through text

Fighting over who gets to pay for dinner has never been more fun with Apple Pay Cash.

Yesterday, Apple’s official YouTube channel published yet another short advertisement designed to promote the company’s peer-to-peer mobile payment service, Apple Pay Cash.... Read the rest of this post here


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App Store search ads expand to France, Germany, Italy, Spain, Japan & South Korea

Search ads on App Store are now available to developers and customers in France, Germany, Italy, Spain, Japan and South Korea.

Search ads on App Store are now available to developers in France, Germany, Italy, Spain, Japan and South Korea, according to a post this past weekend on Apple’s portal for developers.... Read the rest of this post here


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Latest Samsung ads ridicule the iPhone X notch, lack of split-screen multitasking & SD card

“Does the X have a full-screen design without that notch?,” Samsung asks rhetorically in a new Galaxy ad.

The bashing continues as Apple today released three new anti-iPhone ads that poke fun of the infamous notch whilst ridiculing the handset’s lack of an SD card slot and split-screen multitasking.... Read the rest of this post here


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Note 9 teaser hypes a longer lasting battery, faster performance and plenty of storage

Samsung’s first Note 9 teaser videos hype assumed feature changes like a longer battery life, a faster in-house designed processor and plenty of built-in flash storage.

Ahead of the scheduled Unpacked 2018 announcement on August 9, Samsung today released a trio of Note 9 teaser videos via its official YouTube channel, hyping improved features such as a bigger, longer-lasting battery, a faster processor and lots of flash storage.... Read the rest of this post here


"Note 9 teaser hypes a longer lasting battery, faster performance and plenty of storage" is an article by iDownloadBlog.com.
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